Advice to Vendors: Know Your Identity
With my second Tech Field Day event in the bag, I have come to start to notice patterns throughout the event. I wouldn’t say that I made any judgements or assumptions because of them, but rather I found that identifying them helped me take in more this time around. One non-technical attribute that I started picking up right away was product identity. I’m not referring to brand identity, which would be akin to something like immediately recognizing logos, tag lines, etc. Rather, I’m referring more so to “what problem are you going to solve for me?”. ...